Top 5 Pregnancy-Safe Skincare Brands (And Why We Created Our Own)
Hey Mama...
When you're pregnant, even the smallest decisions can feel big, especially when it comes to what you're putting on your body. With so many skincare brands claiming to be “natural” or “clean,” how do you know what’s actually safe for pregnancy ?
We get it. That’s why we created this quick comparison of five popular pregnancy-safe skincare brands . Whether you’re shopping for stretch mark prevention , hormonal acne relief , or self-care magic , here’s how each brand stacks up, so you can find the best match for you.
In this guide, we look at brands including The Spoiled Mama, Earth Mama, Hatch Mama, Belli Beauty, and Pipette and compare them on OBGYN approval, ingredient transparency, stretch mark support, and vegan/cruelty-free practices so you can make more informed choices.
How We Evaluated Pregnancy-Safe Skincare Brands
To keep things clear and transparent, we looked at each brand using simple criteria that are easy for expectant and breastfeeding mamas to understand:
- Whether the brand clearly states pregnancy or OBGYN approval
- How easy it is to find full ingredient lists on their website
- Whether they offer targeted products for stretch marks and postpartum recovery
- If they share information about being vegan, cruelty-free, or toxin-conscious
- What products they are best known for among pregnant and postpartum customers
This is not a medical ranking or clinical trial—just a simple, side-by-side look at what brands say about themselves so you can ask better questions and choose what feels right for you.
Brand Comparison: Pregnancy-Safe Skincare at a Glance
✅ All info below is based on publicly available data and brand sites as of 2025. This is for educational purposes and not a judgment. We love it when mamas have choices!
| Brand | Focus Area | OBGYN Approved? | Ingredient Transparency | Best Known For | Stretch Mark Care? | Vegan & Cruelty-Free? |
|---|---|---|---|---|---|---|
| The Spoiled Mama | Pregnancy + Postpartum Skincare | ✅ Yes | ✅ Full | Tummy Butter, Stretch Mark Treatments, Bump Gloss Stretch Mark Oil | ✅ Yes | ✅ Yes |
| Earth Mama | Natural care for moms & babies | ❌ Not Stated | ✅ Full | Belly Butter, Baby Lotion | ✅ Yes | ✅ Yes |
| Hatch Mama | Maternity skincare + wellness | ❌ Not Stated | ✅ Full | Belly Oil, Down Girl Gel | ✅ Yes | ❓ Partial |
| Belli Beauty | Pregnancy skincare | ❌ Not Clear | ✅ Full | Stretchmark Cream, Acne Spot Treatment | ✅ Yes | ❓ Partial |
| Pipette | Clean skincare for moms & babies | ❌ Not Specific | ✅ Full | Baby Balm, Belly Oil | ❓ Light Support | ✅ Yes |
So… Why Did We Start Our Own Brand?
We didn’t set out to compete - we created The Spoiled Mama because we couldn’t find a skincare line that was:
- OBGYN-approved
- Truly safe for pregnancy and breastfeeding
- Backed by results, not just trends
So we teamed up with skincare experts and doctors to create products that are safe, effective , and make mamas feel amazing at every stage - from bump to baby and beyond.
What Makes The Spoiled Mama Different?
- ✅ Pregnancy + postpartum–specific formulas
- ✅ Clinically-backed ingredients (like vitamin E, organic cocoa butter, and CoQ10)
- ✅ Doctor-trusted and mama-loved by 40,000+ women
- ✅ Results you can feel - 97% saw no new stretch marks!
Want to Try Us Out?
Here are some of our bestselling bundles and mama must-haves:
- Tummy Butter for Stretch Marks
- Bump Gloss Stretch Mark Oil
- The Pregnancy Skincare Bundle
- Labor Prep Third Trimester Tea
- Happy Legs Cooling Lotion
- Lactation Support Teas
FAQ: (For the Research-Obsessed Mamas)
Q: What should I look for in a pregnancy-safe skincare brand?
Look for ingredient transparency
, OBGYN approval
, and targeted solutions (not just “natural” labels).
Q: When should I start using stretch mark cream?
The sooner the better! Many of our mamas start using Tummy Butter
early in their first trimester to support skin elasticity
.
Q: Can I use these products while breastfeeding?
Yes! All of our products are formulated with nursing mamas in mind and are free from harsh chemicals or artificial fragrance
.
You’ve Got This, Mama.
Your skin is going through a wild transformation, and you deserve products that support you every step of the way. No compromises, no guesswork - just results, safety, and serious self-care .
Ready to glow with confidence?
👉 Shop Our Pregnancy-Safe Skincare
How to use this comparison: Always double-check ingredient lists on the brand’s current website and speak with your OB, midwife, or dermatologist if you have questions about a specific product or allergy.
Medical disclaimer: This guide is for informational and educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the guidance of your physician, OB/GYN, or other qualified health provider with any questions you may have about skincare ingredients during pregnancy or breastfeeding.