The Story Behind The Spoiled Mama

Registered nurse and founder Tamara Johnson with her family, whose pregnancy inspired the creation of The Spoiled Mama pregnancy-safe skincare brand in 2007.

Born in a kitchen. Built on Trust.

Meet Tamara

The Spoiled Mama began in 2006 during my own pregnancy. I was standing in a store aisle, turning bottles over and reading ingredient labels, only to realize I couldn't confidently use many of the products marketed to expectant moms.

I wasn't trying to start a skincare company. I was simply trying to solve my own problem.

As a healthcare provider and expecting mom, I knew ingredients mattered. I wanted pregnancy-safe skincare that felt luxurious, delivered real results, and never made moms choose between safety and performance.

So I went home and started creating my own formula...

The very first product I created wasn't a cream or a butter.

It was Bump Gloss Stretch Mark Oil.

Long before The Spoiled Mama became a skincare brand, I was simply an expecting mom searching for pregnancy-safe skincare I felt comfortable using on my own growing belly. When I couldn't find it, I created it myself.

That little bottle became the foundation of everything that followed.

In fact, before we were known as The Spoiled Mama, we were literally The Sp-OIL-ed Mama. Our original logo even highlighted the word "OIL" because our very first product, Bump Gloss, was the heart of the brand.

As more moms discovered Bump Gloss, they also wanted something richer to help lock in moisture. That's when Tummy Butter was born.

Today, Bump Gloss and Tummy Butter work together in our Stretch Mark Prevention Kit, our signature routine and one of our most trusted collections, helping thousands of moms support healthy-looking, hydrated skin throughout pregnancy.

Created for Every Stage of Motherhood

Whether you're preventing stretch marks, soothing dry or itchy skin, supporting your changing complexion, or building a pregnancy-safe skincare routine, our collection was thoughtfully created to support moms through pregnancy, postpartum, and beyond.
Pregnant woman enjoying a relaxing bath with The Spoiled Mama pregnancy-safe skincare products formulated without sulfates, parabens, phthalates, synthetic fragrance, or other ingredients commonly avoided during pregnancy.

Our No-No List

  • Sulfates (SLS/SLES)
  • Parabens
  • Synthetic fragrances
  • Petroleum derivatives or mineral oil
  • Phthalates
  • Nanoparticles
  • Triclosan
  • Formaldehyde or formaldehyde carriers
  • TEA, PEG, DEA
  • Animal testing or by-products
The Spoiled Mama pregnancy skincare products reflecting the brand's commitment to sustainable ingredients, responsible manufacturing, recyclable packaging, and a healthier future for families.

For moms, families, and future generations.

Thoughtfully Made. Responsibly Crafted.

Every formula, ingredient, and packaging decision is made with intention because caring for moms also means caring for future generations.

  • Responsibly sourced ingredients
  • Pregnancy-safe and breastfeeding-safe skincare
  • Made in the USA
  • Cruelty-free formulas
  • Recyclable packaging whenever possible
  • Biodegradable potato starch packing peanuts

The Spoiled Mama is also a proud supporter of the San Francisco Homeless Prenatal Program, helping local moms and growing families access care, resources, and support.

Pregnant couple sharing a quiet moment while expecting their baby, representing The Spoiled Mama's commitment to supporting moms with pregnancy-safe skincare through every stage of pregnancy.

COMMITMENT & VALUES

Our products are formulated using quality food-grade, organic, wildcrafted, and natural ingredients. We are also in constant pursuit of new technologies to set the bar even higher to provide even greater efficacy, innovation, and overall wellness.

Pregnant woman applying The Spoiled Mama pregnancy body oil, reflecting the brand's commitment to ingredient transparency and clean pregnancy skincare.

TRANSPARENCY

We have nothing to hide, and we proudly disclose every hand-selected ingredient used in our products, including fragrances (which are never synthetic).

Pregnant mother smiling while supporting The Spoiled Mama's commitment to sustainable manufacturing, responsible sourcing, and recyclable packaging.

SUSTAINABILITY

We practice responsible manufacturing, source ingredients from sustainable farmers, and use recyclable packaging. Even our shipping peanuts are made from biodegradable potato starch, so we can help ensure a brighter future for generations to come.

Pregnant woman applying The Spoiled Mama Tummy Butter, representing the brand's commitment to cruelty-free, pregnancy-safe skincare made with thoughtfully selected ingredients.

CRUELTY-FREE

We are committed to cruelty-free standards, we’re doing our part to change the industry for the better. Integrity comes first, and when it comes to animal testing, we have a zero tolerance policy.