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About us: The Spoiled Mama Pregnancy Skincare

We believe in putting your best bump forward, & "doing YOU" cause you are amazeballs.
We believe in finding beauty in all things - from your pregnancy waddle to your saucer areolas - because they're milestones in your crazy, amazing life. We believe our vibe attracts our tribe, so we should find sisterhood in motherhood.

We believe that Mamas have the hardest job in the world, but that taking care of others means taking care of yourself first!

We believe every Mama should be a Spoiled Mama...
because we deserve it!

Our Philosophy

The Spoiled Mama knows great skin never goes out of style. That’s why we’ve combined Mother Nature with science to give new moms (& their little humans) the best skin care available. Our collection addresses the most common needs of pregnant, postpartum and breastfeeding mothers, so you can enjoy being a Mama...without all the drama.

Mama’s Big No-No List:

  • Sulfates (SLS/SLES)
  • Parabens
  • Synthetic fragrances
  • Petroleum derivatives or mineral oil
  • Phthalates
  • Nanoparticles
  • Triclosan
  • Formaldehyde or formaldehyde carriers
  • Animal testing or by-products

Working for a Better Future

Caring for our children means giving them a better world! The Spoiled Mama practices responsible manufacturing, sources ingredients from sustainable farmers and uses recyclable packaging. Even our shipping peanuts are made from biodegradable potato starch, so we can help ensure a brighter future for generations to come.

Who's YOUR Mama?

Our story begins in 2006, when registered nurse Tamara Johnson became a first-time Mama. Shocked at the limited pregnancy-safe skincare available, Tamara rolled up her sleeves and took matters in her own hands.

In her San Francisco kitchen, Tamara experimented with a blend of oils that we now call Bump Gloss. Sparking a new fire inside her (or was that pregnancy heartburn?), the new mom launched a new skincare line aimed at educating moms and giving them the pampering they deserve. And thus, The Spoiled Mama was born.

By the enthusiasm of our loyal moms, The Spoiled Mama has blossomed from one mother’s dream to a respected international brand. Based in of San Leandro, Calif., The Spoiled Mama is a fierce advocate for a Mama’s right to be pampered & feel fabulous.

Who's Your Mama

Get To Know Us...

Meet our team ›

A Brief History


Before she became a Spoiled Mama, our founder Tamara was a newly minted nurse, taking care of preemies in the SF Bay Area and paying off student loans. In 2006, the newlywed becomes pregnant with her first child, an adorable chub monster soon to be known as Jayden.


Struggling with an itchy baby bump, the expectant Mama creates her first DIY skin care recipe in her kitchen, which is now known as Bump Gloss stretch mark oil. Within a year, The Spoiled Mama is officially born, and a new collection of toxin-free skin care is unleashed unto the world.


We're ready for our close up! The Spoiled Mama goes to Hollywood for the 67th Golden Globe Awards to rub elbows with the stars (and Tummy Butter on their bellies).


Movin' on up! We grow from a home-based business to a beautiful 3,600-square-foot warehouse in San Leondro, Calif. Tamara & her hubby welcome a new baby girl Ellianna Grace, who gives a whole new meaning to "Spoiled Mama."


Doesn't everyone deserve to be spoiled? We begin a partnership with San Francisco's Homeless Prenatal Program to give back to pregnant moms and babies in need. 10% of our profits goes to supporting this wonderful local nonprofit.


We adopt Tickles, a wayward unicorn that wandered into our warehouse and never left. He now provides magical tears for our products, and leaves a rainbow trail around the office.

And that's The Spoiled Mama pregnancy skincare story....

Learn more about Safe Pregnancy Skincare, Organic & Nourishing Butters, Creams & Belly Oils for Stretch Marks. Small Batch Maternity Skincare that's Toxin-Free. Always safe for baby & you.