Hi, I am Tamara, founder of The Spoiled Mama, and mama of two.

The Spoiled Mama started in 2006 when I was pregnant, standing in a store aisle, flipping bottles over and reading ingredient labels. I remember realizing I couldn’t confidently use what was already on the shelf.

I wasn’t trying to launch a brand.

I was trying to solve my own problem.

As a healthcare provider, I knew ingredients mattered. As a pregnant woman, I wanted skincare that felt safe, effective, and luxurious without making me guess.

So I went home and started formulating in my kitchen.

The very first product I created was Bump Gloss Stretch Mark Oil. Before The Spoiled Mama even had a name, that oil was the heart of the brand.

That’s where the name came from.

We were literally The Sp-OIL-ed Mama.

The original logo even had OIL in all caps because the oil was our hero product and the beginning of everything.

Tummy Butter came later and became our bestseller. And in many ways, the brand came full circle when Bump Gloss and Tummy Butter came together in our Stretch Mark Prevention Kit, now one of our most loved routines.

But The Spoiled Mama has never been just about skincare.

It has always been about helping mamas feel cared for during one of the most powerful, vulnerable, and transformative seasons of their lives.

Pregnancy is not a limitation.

It is not something to simply manage.

It is one of the most extraordinary things a body can do.

And mamas deserve products that honor that.

Products that are thoughtful.

Products that perform.

Products that never ask you to choose between safety and results.

Nearly 20 years later, that mission still guides everything we do.

Every formula has to earn its place.

Every ingredient needs a purpose.

Every product is created with the same question I asked myself back then:

Would I trust this for myself?

Today, The Spoiled Mama supports local families, local mamas, and a community of more than 40,000 mamas worldwide.

We also give back through the SF Homeless Prenatal Program because every mama deserves support, no matter her circumstances.

What started as a personal necessity has become something much bigger than I ever imagined.

And still, at the heart of it, is the same belief:

Mamas deserve to be cared for.

Not as an afterthought.

Not only when there’s time.

But deeply, intentionally, and without compromise.

That is what “spoiling a mama” means to me.

Real care that makes a meaningful difference.

Cheers,

Tamara Johnson
Founder, former RN & Mama of Two