Find Your Stage, or Take a Look Ahead

From the first weeks to the fourth trimester, here’s what mamas reach for in each. Pick where you are now, or peek at what’s next.

First trimester

The Early Weeks

Nausea, breakouts and that “new skin” feeling. Gentle help for the early weeks, and a head start on your bump.

Shop all first trimester
Tummy Butter for Stretch Marks
Sale price $45.00
1054 reviews
Bump Gloss Stretch Mark Oil
Sale price $49.00
330 reviews
Pregnancy-safe Blemish Treatment Kit
Sale price $59.00 Regular price $67.00
279 reviews

Second trimester

Hello, Bump

Your bump is showing! Itchy belly, dark spots and skin that’s stretching fast.

Shop all second trimester
Stretch Mark Treatment Kit
Sale price $88.00 Regular price $94.00
1039 reviews
Indulge Sugar Scrub for Stretch Marks
Sale price $32.00
1039 reviews
Lucid Pregnancy Melasma Serum
Sale price $41.00 Regular price $48.00
25 reviews

Third trimester

The Home Stretch

Your bump is growing its fastest, your ankles have opinions, and the countdown is on.

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Bottom of the 9th Herbal Labor Prep Tea
Sale price $16.00
137 reviews
Happy Legs Cooling Gel for Cankles
Sale price $18.00
137 reviews
Mama Maternity Compression Socks
Sale price $18.00 Regular price $21.00
3 reviews

Fourth trimester + breastfeeding

Baby’s Here. You Still Count.

You’re healing, feeding a tiny human around the clock, and your body is still adjusting. This is when care matters most and gets skipped first.

Shop all fourth trimester
Breastfeeding Bundle - Breastfeeding Tea + Lactation Support
Sale price $28.00 Regular price $42.00
1 review
Hair She Is Hair Growth Serum
Sale price $24.00
4 reviews
Tummy Butter Post Pregnancy Stretch Mark Cream
Sale price $74.00
23 reviews

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