
The Wish List: Gift Ideas for Moms-to-Be and New Moms
Our wish list for every stage, from the growing bump to the hospital bag to the fourth trimester. Treat yourself, or send this to whoever's shopping for you.

Dry, Itchy Belly in Winter? A Pregnancy Skin Routine That Helps
Cold air outside, heat blasting inside, and skin that's stretching every week. Here's why your pregnant belly feels drier and itchier in winter, and a simple routine to keep it soft and comfortable.

The Science Behind Tummy Butter
The science behind Tummy Butter, from omega-7-rich sea buckthorn fruit oil to glycerin, aloe and 10 botanical oils and butters that help keep stretching pregnancy skin hydrated, soft, supple and co...

Why PCOS Is Now Being Called PMOS
PCOS is now PMOS. Hereโs why the name change matters for hormonal health, skin, fertility, and whole-body wellness.

Stretch Marks & Pregnancy: How to Care for Your Skin as It Grows
Stretch marks are common during pregnancy and are influenced by genetics, hormones, and rapid skin stretching. Learn how hydration, pregnancy-safe ingredients, and a simple daily routine can suppor...

Stretch Marks During Pregnancy: Genetics, Causes & How to Support Your Skin
Stretch marks arenโt just genetics. Learn whatโs really happening in your skin during pregnancyโand how to support it with confidence.

Pregnancy-Safe Skincare Routine for Moms-to-Be | The Spoiled Mama
Learn how to care for your skin safely during pregnancy with this OB-approved skincare guide. Includes AM/PM routines, ingredient advice, and top clean product picks.





